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Corporate responsibility and greenwashing

his lesson helps C2 students critically analyse corporate responsibility and greenwashing. It guides advanced students through corporate communication, with activities like a warm-up, vocabulary matching, listening gap-fill, sustainability report analysis, and a debate on corpor

C2 Business Work Audio
Corporate responsibility and greenwashing

Summary

This downloadable PDF lesson plan for English teachers helps C2 students critically analyse corporate responsibility and greenwashing. A perfect ESL class material for advanced business English, focusing on sophisticated language and critical thinking.

This comprehensive lesson guides advanced students through the complex world of corporate communication. Activities include a warm-up discussion on ethics, a vocabulary matching task with corporate jargon, a challenging listening gap-fill, and a practical exercise analysing a sustainability report. The lesson culminates in a structured debate on corporate ethics, encouraging students to use the target language to form sophisticated arguments. It’s ideal for developing critical thinking and advanced language skills.

Activities

  • A warm-up discussion where students begin by spotting common errors in a series of sentences. This leads into a group discussion about why these particular grammar mistakes are so frequent for English language learners, activating their prior knowledge.
  • A vocabulary matching exercise where students master key business terms like 'greenwashing' and 'stakeholder value' before applying them in a challenging listening gap-fill where they deconstruct authentic-sounding corporate-speak.
  • A listening comprehension activity where learners dive deep into the language of evasion, learning to identify nominalization and use hedging language. They then apply these analytical skills to a case study, dissecting a fictional sustainability report for vague claims.
  • A speaking debate where students engage in sophisticated discussions and argue provocative statements about corporate responsibility, building fluency and confidence in expressing nuanced opinions on complex ethical topics.
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Corporate responsibility and greenwashing
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Transcript

It's increasingly evident that what's ostensibly presented as corporate responsibility often proves to be little more than perfunctory window dressing. Many firms, rather than enacting substantive change, seem content to merely pay lip service to sustainability. This disingenuous approach, commonly termed greenwashing, is a calculated attempt to mollify conscious consumers. Their marketing campaigns, replete with bucolic imagery, stand in stark contrast to their actual environment. footprint. One might argue that their primary allegiance remains firmly rooted in shareholder value rather than ecological stewardship. The real challenge lies in distinguishing genuine commitment from mere public relations ploys.

Vocabulary focus

This lesson targets sophisticated C2-level vocabulary essential for understanding corporate and media discourse. Key terms include "greenwashing," "stakeholder value," "ostensibly," "perfunctory," "substantive," and "disingenuous." The focus is on words used to critically evaluate claims and understand the nuances of corporate communication.

Grammar focus

The grammar section explores the subtle language of corporate communication. It focuses on nominalization (e.g., 'implementation' vs. 'we will implement'), showing how it can create an impersonal and evasive tone. It also teaches the use of hedging language ('appears to be', 'it could be argued') for expressing critical analysis and skepticism.


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