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Making the business case: Arguing for resources and budget

This lesson teaches how to make a compelling business case, focusing on arguing for resources and budget. It covers key vocabulary, grammar (modals for certainty), and practical phrases for persuasive argumentation.

C1 Business Practical English Grammar Work Audio
Making the business case: Arguing for resources and budget
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Summary

This C1 business English lesson helps advanced students master the art of making a business case and arguing for resources. Through a series of integrated activities, students will learn the essential vocabulary and grammar needed to build a persuasive, data-driven argument for stakeholders. The lesson plan covers key concepts such as demonstrating return on investment, aligning proposals with company goals, and proactively addressing objections to secure project funding.

Activities

  • A warm-up discussion to activate students' prior knowledge on persuading stakeholders and justifying budget requests.
  • Listening and vocabulary exercises focusing on advanced business terms like "quantifiable", "imperatives", and "compelling".
  • A grammar focus on using modal verbs (must, should, might, could) to express different degrees of certainty, possibility, and recommendation in a professional context.
  • Reading and language practice based on an article about pitching ideas, reinforcing key phrases such as "gain buy-in" and "return on investment".
  • A role-playing activity where students use the lesson's language to practice making their own business case for a project.
00:00 When making a business case, it's crucial to present a robust argument, underpinned by solid data. You must articulate not just the costs, but also the quantifiable benefits and return on investment. Furthermore, understanding the strategic imperatives of key stakeholders is paramount to gaining their buy-in. We should always anticipate potential objections and be prepared to address them proactively. A well-constructed case should clearly demonstrate how the proposal aligns with broader organisational goals. Ultimately, it's about crafting a compelling narrative that resonates with decision-makers.
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Making a business case
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Vocabulary focus

The lesson focuses on key business vocabulary essential for building a persuasive argument. Students will learn and practice terms like 'robust', 'quantifiable', 'imperatives', 'proactively', 'aligns with', and 'compelling', as well as business phrases like 'gain buy-in' and 'return on investment'.

Grammar focus

The grammar section is dedicated to the use of modal verbs for expressing certainty, possibility, and recommendation. Students will practice using 'must', 'should', 'could', and 'might' to frame their arguments appropriately and persuasively in a professional setting.


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