Summary
This downloadable PDF lesson plan for English teachers explores the business of meal kits. This B2-level ESL class material uses a video to teach key business vocabulary and grammar for comparing and contrasting business models in an engaging way.
This lesson plan focuses on the economics of meal kit services like HelloFresh. Students will start with a warm-up discussion, then learn key business vocabulary. They'll watch a video to practice listening comprehension and analyze business strategies. The lesson includes a grammar section on comparing and contrasting, and culminates in a group activity where students develop and pitch their own meal kit company, applying all the language and concepts they've learned.
Activities
- Students begin by discussing their cooking habits and opinions on meal kits, activating their prior knowledge and setting the stage for the lesson's business theme. This warm-up encourages natural conversation before diving into more structured tasks.
- The core of the lesson involves watching a video about the meal kit industry. Students complete true/false and gap-fill exercises to check their listening comprehension, focusing on the challenges and strategies of companies like HelloFresh.
- The lesson culminates in a practical speaking task where students work in groups to create and pitch their own meal kit company. They must define a target customer, value proposition, and marketing strategy, using the new vocabulary and grammar.
Vocabulary focus
The vocabulary focuses on essential B2-level business English vocabulary. Students will learn and practice terms related to market dynamics and strategy, including to disrupt, economies of scale, customer retention, value proposition, barriers to enter, and to differentiate. These terms are crucial for discussing business models and competition.
Grammar focus
The grammar section concentrates on language for comparison and contrast, a key skill for business analysis. Students will practice using comparative adjectives (cheaper than), conjunctions (whereas), and phrases (on the other hand, compared to, unlike) to effectively analyze and discuss different business strategies and market positions.
