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# Meal kits: analyzing business models and market trends
- URL: https://www.lessonpills.com/business-of-meal-kits/
- Published: 2026-06-30T09:25:59.000Z
- Updated: 2026-07-13T05:44:35.000Z
- Description: Meal kits — a B2 English lesson. Practise the language of comparison and contrast and expand vocabulary around business strategy and consumer trends.
- Author: Lessonpills
- Tags: B2, Business, Lifestyle, Video, Premium

## Summary

This 90-minute ESL lesson for **B2** learners explores **Meal kits: analyzing business models and market trends** through a real video. Across 9 interactive exercises, you'll develop listening comprehension, vocabulary, speaking skills — all built around authentic English content.

**What you'll practise:**

- **5 key vocabulary items** with definitions and usage notes
- Gap-fill and cloze exercises to test vocabulary in context
- Matching exercise to connect terms with their meanings

[![CTA Image](https://www.lessonpills.com/content/images/2026/07/icon128-2.png)](https://learn.lessonpills.com/business-of-meal-kits?ref=lessonpills.com) 

Ready to practise? This interactive lesson includes vocabulary, grammar, and comprehension exercises — all based on real English content. 

[Start the lesson ](https://learn.lessonpills.com/business-of-meal-kits?ref=lessonpills.com) 

## Lesson activities (9 exercises)

Each exercise builds on the previous one. Work through them in order for the best learning experience.

1. **Warm-up** — Discussion questions to activate what you already know about the topic.
2. **Watch** — Watch the video excerpt from 3:15 to 7:00\. Focus on the main ideas, key vocabulary, and examples.
3. **Comprehension** — Answer questions to check your understanding of the main ideas and supporting details.
4. **Vocabulary** — Learn key words and expressions from the video, with definitions and usage notes.
5. **True / False** — Test your detailed understanding — decide if each statement matches the source.
6. **Fill the gaps** — Complete sentences with the correct vocabulary. Drag and drop or type your answers.
7. **Multiple choice** — Choose the correct answer from four options — testing comprehension and language use.
8. **Matching** — Connect words, phrases, or concepts to their correct counterparts.
9. **Discussion** — Reflect on the topic and share your opinions using the language you've learned.

## Vocabulary

This lesson introduces **5 key terms** drawn directly from the video:

- **To gain a competitive edge** — to achieve an advantage over other companies or products in the market.
- **A saturated market** — a market where there are already too many businesses or products, making it difficult for new ones to be successful.
- **To cater to a specific demographic** — to provide products or services designed for a particular group of people (e.g., based on age, income, or lifestyle).
- **To weigh up the pros and cons** — to carefully consider the advantages and disadvantages of something before making a decision.
- **A flash in the pan** — an idiom for something that is popular or successful for only a very short time and is not repeated.

## Grammar

This lesson includes a grammar focus with clear explanations and practice exercises.

[![CTA Image](https://www.lessonpills.com/content/images/2026/07/icon128-2.png)](https://learn.lessonpills.com/business-of-meal-kits?ref=lessonpills.com) 

Ready to practise? This interactive lesson includes vocabulary, grammar, and comprehension exercises — all based on real English content. 

[Start the lesson ](https://learn.lessonpills.com/business-of-meal-kits?ref=lessonpills.com)