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Comparative and superlative adjectives for market analysis and product reviews

This lesson plan introduces vocabulary and grammar for comparing products. Designed for A2 students, it covers comparatives and superlatives in a business context through activities like warm-up discussions.

A2 Business Work Grammar Practical English Audio
Comparative and superlative adjectives for market analysis and product reviews

Summary

This downloadable PDF lesson plan for English teachers introduces vocabulary and grammar for comparing products. This ESL class material provides a structured lesson for A2 students to practice comparatives and superlatives in a business context.

This practical lesson plan guides students through various activities designed to build their confidence in making comparisons. It begins with a warm-up discussion, followed by vocabulary matching, a listening gap-fill based on a smartphone review, and a grammar-focused reading exercise. The class material culminates in a speaking activity where students prepare and deliver a product pitch, integrating all the language points covered.

Activities

  • Students activate their existing knowledge by comparing personal items like phones, using basic comparatives to discuss features like size, price, and quality.
  • A vocabulary exercise introduces six key adjectives for describing products, such as "reliable," "efficient," and "user-friendly," through a simple definition-matching task.
  • The lesson includes a listening comprehension exercise where students fill in the gaps in a smartphone review, helping them recognize comparative and superlative forms in context.
  • A reading activity about two competing companies reinforces grammar, requiring students to complete a market report with the correct form of various adjectives from a word bank.
  • The final speaking task is a role-play where students prepare a short product pitch, applying the new vocabulary and grammar to a practical, business-oriented scenario.
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Comparative and superlative adjectives for market analysis and product reviews A2
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Transcript

00:00 This new smartphone is definitely more expensive than last year's model.00:05 However, its camera is significantly better, offering the clearest photos we've ever seen.00:11 The battery life is also much longer, making it one of the most reliable phones on the market.00:17 While the design is quite similar, the screen is slightly brighter.00:20 Overall, it's a superior product, even if it's not the cheapest option available.

Vocabulary focus

This lesson focuses on adjectives essential for business communication and product descriptions. Students will learn and practice using words such as reliable, affordable, efficient, user-friendly, powerful, and innovative. These terms are crucial for analyzing products, understanding market reports, and making persuasive arguments in a professional setting.

Grammar focus

The core grammar point is the formation and use of comparative and superlative adjectives. The lesson clearly explains the rules for different types of adjectives: adding -er/-est to short words (fast, faster), using more/the most with longer words (expensive, more expensive), and recognizing common irregular forms (good, better, the best).


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