Social media marketing: discussing pros and cons

Social media marketing β€” a B2 English lesson. Practise using comparative adjectives and expand vocabulary around online influence and business promotion.

Social media marketing: discussing pros and cons
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Summary

This ESL lesson for B2 English students explores Influencer marketing. Using a real video as the basis for discussion, students develop reading and listening comprehension, vocabulary, and grammar skills across a 90-minute class.

The grammar focus is Comparative Adjectives. Key vocabulary includes influencer (noun), translate into (phrasal verb), modest income (noun phrase) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You have just eaten at a new restaurant and your friend asks you what it was like. You need to give balanced feedback, mentioning both good and bad points..

Activities

Vocabulary focus

The vocabulary section introduces B2-level words and phrases related to Influencer marketing. Key terms include influencer (noun), translate into (phrasal verb), modest income (noun phrase), sponsorship deals (noun phrase), eye-catching (adjective). Students practise using these terms in context through exercises drawn from the source material.

Grammar focus

This lesson focuses on Comparative Adjectives. Comparative adjectives are used to compare differences between two objects. For short adjectives (one syllable), we usually add '-er' (e.

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