Summary
This downloadable PDF lesson plan for English teachers explores the world of food influencers. This ESL class material uses a video and engaging activities to teach business English vocabulary related to social media marketing.
This lesson plan delves into the business of food influencing. Students watch a video about a successful food blogger to answer comprehension questions and learn key marketing terms. Activities include vocabulary matching, a grammar exercise on gerunds and infinitives, a role-play where students pitch an influencer campaign, and a creative writing task to craft a sponsored social media post. It’s perfect for exploring modern marketing strategies and developing practical English communication skills.
Activities
- Students watch a short video about a food influencer to learn about her business model and the pros and cons of social media marketing. They will answer comprehension questions to check their understanding of the key concepts discussed in the video.
- A role-play activity places students in a business scenario. One plays a restaurant owner and the other a marketing consultant, debating the merits of hiring a food influencer. This task encourages the use of new vocabulary and persuasive language.
- The lesson includes a grammar focus on the use of gerunds and infinitives. Students complete a gap-fill exercise to practice choosing the correct verb form in the context of social media, based on a clear explanation of the rules.
https://www.youtube.com/watch?v=r2lxuY8e4fg
Vocabulary focus
This lesson introduces business and marketing vocabulary related to social media. Key terms include: influencer, sponsorship deal, to translate into, eye-catching, to get the word out, downside, modest, costly, and puns. Students practice using these words through matching and gap-fill exercises, building their professional lexicon.
Grammar focus
The primary grammar point is the correct use of gerunds (verb + -ing) and infinitives (to + verb). The lesson provides a clear explanation of the rules, such as when to use a gerund after a preposition or an infinitive to show purpose, followed by a targeted practice exercise for reinforcement.
