Summary
This downloadable PDF lesson plan for English teachers helps students master market research interviews. This business English class material is perfect for B2-level ESL learners, focusing on key vocabulary, grammar, and practical communication skills. This comprehensive lesson guides students through the process of conducting effective market research interviews.
Activities include a warm-up discussion, a vocabulary matching exercise on research terms, and a listening gap-fill to understand best practices. Students will analyze a case study about a successful product rebranding, learn useful phrases for interviewing, and practice asking polite indirect questions. The lesson culminates in a practical role-play where students conduct their own market research interview for a new app.
Activities
- Warm-up and discussion: Students begin by discussing their experiences with market research and then match key terms like 'qualitative data' and 'open-ended questions' with their definitions to build a foundational understanding of the topic.
- Listening comprehension & Case study: A listening exercise has students fill in the gaps in a manager's description of best practices. They then read a case study about a company's successful research strategy to see the theory in action.
- Grammar and phrases: The lesson focuses on forming polite indirect questions, a crucial skill for professional communication. Students also learn and categorize useful phrases for starting, probing, and ending an interview effectively.
- Speaking role-play: To synthesize their learning, students engage in a final role-play. They take on the roles of interviewer and participant, conducting a market research interview for a new mobile finance app using the language and techniques from the lesson.
Vocabulary focus
The lesson introduces essential vocabulary for market research. Students will learn and practice terms such as: insight, elicit, qualitative vs. quantitative data, target audience, unbiased, and the difference between open-ended and leading questions. This vocabulary equips them to discuss research methods and findings professionally.
Grammar focus
The grammar section is dedicated to mastering indirect questions for polite and professional communication. The lesson explains the shift in word order after introductory phrases like 'Could you tell me...' or 'I was wondering if...'. Students practice converting direct questions into their more formal, indirect forms.
