Summary
This downloadable PDF lesson plan for English teachers is designed to help B2-level students master the art of the product demo. It's a comprehensive ESL class material focused on practical business communication skills, vocabulary, and persuasive language. This lesson guides students through the essential elements of delivering an effective product demonstration.
Activities
- Students start with a warm-up discussion on persuasive demos and match key business vocabulary like 'streamline' and 'robust' to their definitions. This builds a strong foundation for the topic and activates prior knowledge.
- The lesson features a listening exercise where students listen to an expert's advice and complete a gap-fill task. This is followed by a grammar focus on using persuasive modal verbs (will, could, should) to highlight benefits.
- Students read a short article about a new tech tool, match useful presentation phrases to their functions, and prepare for the final task. The lesson culminates in a practical role-play where they present a mini-demo to a partner.
Vocabulary focus
The lesson focuses on key terminology used in business and technology presentations. Students will learn and use words and phrases such as: streamline, intuitive, robust, scalable, seamless integration, leverage, feature, benefit, and call to action. These terms are crucial for describing product capabilities and advantages in a professional setting.
Grammar focus
The grammar section concentrates on using persuasive modal verbs to present product benefits effectively without sounding aggressive. Students practice rewriting sentences using 'can,' 'will,' 'could,' 'would,' and 'should' to make recommendations and suggest possibilities to a potential client in a business context.
