Summary
This downloadable PDF lesson plan for English teachers uses Nintendo's unique business model to teach business vocabulary and grammar. This ESL class material is perfect for discussing strategy, innovation, and market competition in an engaging way.
This complete lesson plan explores Nintendo's business strategy through a variety of engaging activities. Students will watch a video about the company's unique approach to hardware and software, learn key business vocabulary like 'subsidize' and 'recoup,' and practice making comparisons. The lesson culminates in a practical speaking activity where students analyze different business models and make a recommendation, using useful phrases for discussing strategy.
Activities
- Watch a video about how Nintendo's hardware and software strategy differs from its competitors, focusing on concepts like profitability and innovation. Comprehension questions guide students through the key points of the analysis.
- Master essential business vocabulary such as 'dominate,' 'revenue,' and 'exclusive' through matching and gap-fill exercises. This ensures students can confidently use the new terms when discussing business concepts.
- Analyze and compare different business models in a final speaking task. Students role-play as consultants, using functional phrases to discuss the pros and cons of different strategies and make a recommendation.
Vocabulary focus
This lesson focuses on key business and finance vocabulary. Students will learn and practice terms related to strategy and profitability, including: subsidize, recoup, profitable, dominate, innovate, exclusive, resonate, and revenue. These words are essential for analyzing company performance and market position.
Grammar focus
The main grammar point is making comparisons and contrasts. Students will practice using comparative adjectives (e.g., cheaper, more profitable) and phrases like 'unlike,' 'different from,' and 'compared to' to analyze the differences between Nintendo's business model and its competitors'.
