Summary
Students will analyze how social media has transformed the restaurant industry by watching an informative video and discussing its pros and cons. The lesson focuses on key business vocabulary and grammar, including comparative structures and the present perfect tense. It culminates in a collaborative project where students create and present a business plan for their own food influencer account, applying all the language learned.
Activities
Students begin by discussing their own social media habits related to food, sharing experiences with food accounts, restaurants, and taking food photos. This activates prior knowledge and sets the context for the lesson.
Through a gap-fill and a matching exercise, students learn and practice essential business and marketing vocabulary related to social media, such as influencer, engagement, and revenue stream.
Students watch a video about the business of food influencing and answer specific questions to check their understanding of how influencers monetize their content and impact restaurant marketing strategies.
The lesson includes targeted exercises on using comparative and superlative structures to discuss marketing strategies and the present perfect to describe ongoing trends in the digital marketing industry.
In a final group project, students develop and present a detailed business plan for a new food influencer, using the lesson's vocabulary and grammar to outline their content and monetization strategy.
Vocabulary focus
This lesson focuses on vocabulary for social media and business. Key terms include influencer, followers, engagement, reach, monetize, content, algorithm, sponsorship deals, brand partnerships, revenue stream, and customer conversion, enabling students to discuss digital marketing confidently.
Grammar focus
The grammar section reinforces the use of comparative and superlative structures (e.g., "more cost-effective than," "the most immediate") to analyze marketing methods. It also practices the present perfect tense (e.g., "has transformed," "have adapted") to discuss ongoing trends and changes in the industry.
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