Summary
This lesson provides a comprehensive exploration of how Sephora changed the beauty industry, combining reflection, listening comprehension, vocabulary development, and grammar practice. Students enhance their understanding of Sephora's business innovations and improve their ability to discuss retail strategies effectively.
Through targeted activities and exercises, they gain confidence in using the passive voice and expand their vocabulary, preparing them to engage in meaningful conversations about business model disruption.
Activities
Students reflect on their shopping experiences and discuss inclusivity in beauty, setting the stage for understanding Sephora's impact.
Learners engage with key retail innovation vocabulary, guessing meanings from context before watching a video about Sephora's business model.
Activities include matching vocabulary, completing sentences on business innovations, and practicing functional language for describing business models.
The lesson culminates with grammar practice on the passive voice and a writing task where students analyze another innovative company
Vocabulary focus
The vocabulary focus centers on terms essential for discussing business innovation and retail strategies, such as beauty retailer, bucked convention, conglomerate, leverage, loyal customer base, tiers, inclusivity, brand agnostic, and shelf space. Students practice these terms through various contextual exercises.
Grammar focus
The grammar focus is on the passive voice. Students learn its structure (be + past participle) and its use in business contexts to emphasize actions rather than actors. They practice by transforming active sentences into passive ones for a more formal tone.
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