Summary
This ESL class material for B2 learners delves into Vinted's business model and its role in promoting the circular economy. Students engage with authentic video content, discussing shopping habits and how companies like Vinted change consumer behavior. The lesson incorporates business and sustainability vocabulary, grammar practice on past tenses, and activities like timeline creation and debating business models. It aims to improve all four skills within a relevant, modern context, making it an excellent English lesson resource.
Activities
Warm-up discussion: Students share experiences and opinions on second-hand shopping, sustainability, and changing consumer attitudes, activating prior knowledge and setting the stage for the lesson's themes.
Vocabulary building: Learners engage with key terms related to the circular economy and business models through a gap-fill exercise and a matching task, preparing them for the video content and discussions.
Video comprehension: Students watch a video about Vinted in three segments, answering comprehension questions and completing statements to understand the company's history, business strategy, and impact.
Grammar practice: The lesson focuses on the distinction between Present Perfect and Past Simple tenses. Clear explanations are followed by a targeted exercise where students apply these tenses to describe Vinted's journey, reinforcing correct usage in context.
Application and discussion: Activities include creating a timeline of Vinted's development, debating sustainable business models, analyzing environmental impact, and preparing a case study presentation on another circular economy company.
Vocabulary focus
The lesson introduces and reinforces vocabulary essential for discussing business and sustainability. Key terms include resale, sustainability, market penetration, economically viable, capitalize, iterations, dominated, transactions, per capita, business ecosystem, revenue, buyer protection, and market share. This helps students articulate concepts related to the circular economy and modern business strategies.
Grammar focus
This lesson provides targeted practice on the Present Perfect and Past Simple tenses. Students will learn to differentiate their uses: Present Perfect for actions with present relevance or duration (e.g., "Vinted has operated since 2008") and Past Simple for completed past events (e.g., "The CEO joined in 2016"). Exercises help solidify understanding and application when discussing company histories and developments.
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