This downloadable PDF lesson plan for English teachers helps C1 students master the language for presenting a competitive analysis. This ESL class material provides a comprehensive business English lesson on strategy, vocabulary, and advanced grammar.
This C1 lesson plan guides students through the process of analyzing and presenting business competition. Activities include a warm-up discussion on rival companies, key vocabulary matching, and a listening gap-fill based on a strategic debrief. Students practice advanced comparatives, analyze a reading text about market disruption, and learn useful presentation phrases. The lesson culminates in a practical role-play where students present their findings in a simulated strategy meeting, applying all the language learned.
Activities
- Students activate their knowledge by discussing famous rival companies before matching key business terms like 'value proposition' and 'competitive edge' to their definitions. This introductory activity provides a solid foundation for the lesson.
- The lesson includes a listening exercise where students complete a gap-fill while hearing a manager summarize a competitive analysis. This reinforces key vocabulary in a natural business context and hones their comprehension skills.
- A reading task based on a news article about market disruption challenges students' analytical skills. This is followed by a practical role-play where they use the lesson's language to present strategic findings about a new competitor.
Transcript
00:00Our recent competitive analysis presentation really highlighted the gaps in our market strategy.00:06We discovered that our main rival has significantly improved their customer retention, which we hadn't anticipated.00:12Furthermore, their pricing model is far more aggressive than ours, attracting a different segment of customers.00:19We definitely need to reassess our value proposition.00:23The key takeaway was that we must innovate faster to stay ahead otherwise, we risk losing our competitive edge.00:29This exercise was crucial for our strategic planning.
Vocabulary focus
The vocabulary is centered on business strategy and competition. Students will learn and practice key terms such as 'competitive edge,' 'value proposition,' 'market strategy,' 'customer retention,' 'innovate,' and 'pricing model.' Adjectives like 'sophisticated' and 'streamlined' are also introduced to describe business processes and products.
Grammar focus
The grammar section focuses on making nuanced and precise comparisons, a crucial skill for business analysis. Students practice using advanced comparatives with strong modifiers (far, significantly, considerably) and weaker modifiers (slightly, marginally) to express different degrees of difference, moving beyond simple comparative statements.
