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You are the only you that's existed in all of human history.
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Your experiences are yours and yours alone.
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Some of those experiences have taught you things that are absolutely
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worth sharing with an audience.
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And that's what we're here to learn how to do.
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Once you've found an idea that you're excited to share with an audience,
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you're ready to start putting a talk together.
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The purpose of a talk is to say something meaningful.
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But many talks never quite do that.
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The number one reason this happens is that a speaker does not have a proper plan
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for the talk as a whole.
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They may have planned what to say point by point or sentence by sentence,
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but did not plan how everything in the talk would link up
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to deliver a meaningful message.
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There’s a helpful word that people use to analyze plays, movies, and novels.
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It applies to talks, too.
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The word is throughline.
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The throughline of a talk is the main idea
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that ties together everything the speaker presents.
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Every talk should have a throughline.
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That doesn't mean a talk must only cover one topic,
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or only tell a single story, or proceed in only one direction.
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It just means that everything in the talk
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should connect to support the main idea.
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Here’s the start of a talk without a throughline:
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“I want to share with you some experiences I had during my recent trip to Cape Town,
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and then make a few observations about life on the road.”
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Now here’s the start of a talk where the throughline is made clear from the start:
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“On my recent trip to Cape Town, I learned something new about strangers,
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when you can trust them, and when you definitely can’t.
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Let me share with you two very different experiences I had.”
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The version without a throughline might work for your family,
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but the version with a throughline is more exciting for a general audience.
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Here are the throughlines of some popular TED Talks:
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“More choice actually makes us less happy.”
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“Vulnerability is something to be treasured, not hidden from.”
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“Let’s bring on a quiet revolution— a world redesigned for introverts.”
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“A history of the universe in 18 minutes shows a journey from chaos to order.”
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“Terrible city flags can reveal surprising design secrets.”
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“A ski trek to the South Pole threatened my life
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and changed my sense of purpose.”
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Remember lesson one when we compared a talk to a journey
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that a speaker and an audience go on together?
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If a talk is a journey,
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then the throughline is the path that journey takes.
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Following the path of a throughline makes sure there are no impossible leaps.
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By the end of the talk,
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the speaker and the audience have arrived together at a satisfying destination.
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So, how do you figure out your throughline?
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Pick an idea that can be properly explored in the time you have to give your talk.
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Then make sure everything you include in your talk links back to this main idea.
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Creating a great talk that fits into a limited period of time can be hard work.
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But there’s a right way and a wrong way to go about it.
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The wrong way is to include all the points you think you need,
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but cover them as briefly as possible—
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maybe skipping out on details or examples.
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You can create a short script this way with every topic you want to cover
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included in summary form.
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You may even think there’s a throughline connecting it all together.
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But throughlines that connect a great many things don’t often work.
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If you rush through many different topics without exploring them deeply,
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your points won’t land with any force.
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It’s a simple equation:
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overstuffed equals under-explained.
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To say something meaningful in a talk,
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you have to take the time to do at least two things.
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First, you have to show why what you have to say matters.
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What is the question you're trying to answer?
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What's the problem you're trying to solve?
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What's the experience you're trying to share?
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Second, you have to flesh out each point you make
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with real examples, stories, and facts.
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This is how an idea that’s important to you can be built in someone else’s mind.
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To give a really good talk,
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you may have to cut back on how many topics you want to cover
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and instead focus on a single connected thread— a throughline—
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that you have time to present thoroughly and completely.
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This is the right way to make a great talk fit into a limited amount of time.
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You may make fewer points than you would without a throughline,
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but the points you do make will have more of an impact.
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Less can be more.
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Choosing a throughline will help you determine
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which topics to include in your talk and which to leave out.
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It will help you filter out anything that doesn't connect to your main idea.
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If you’re having trouble focusing your throughline,
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a good exercise is to try to say it in no more than 15 words.
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What is the precise idea you want to build inside your listeners?
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What do you want them to take away from your talk?
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Here are some questions to ask yourself as you’re working out your throughline:
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Is this a topic that means something to me?
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Does it inspire curiosity?
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Does it offer the audience a new way of looking at something?
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Is my talk a gift? Does it ask a question?
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Is the information fresh or unexpected in some way?
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Can I truly explain the topic in the time I have,
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complete with necessary examples?
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Do I know enough about the topic, or do I need to do some research?
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Does this topic connect to my experience?
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What are the 15 words that capture my talk?
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Would those 15 words make someone interested to hear my talk?
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A speaking coach named Abigail Tenembaum
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recommends testing your throughline out on someone.
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Saying everything you'd like to include in your talk out loud
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will help you notice which bits are clear,
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which bits could use more explanation,
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and which bits should be cut in order for your central message
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to land more powerfully.
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Once you have your throughline,
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you’re ready to plan what you’ll attach to it.
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Whether your time limit is two minutes, 18 minutes, or an hour,
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remember: only cover as much as you have time to really explore in depth.