00:00:1,310
- We all exist in this world where we can tweet at somebody
00:00:5,023
or engage with somebody,
00:00:7,120
could even be the President of the United States.
00:00:9,480
And they might react to us back.
00:00:12,935
Social media has thrust us all onto the head of a pin,
00:00:16,270
socially speaking, existentially speaking.
00:00:19,333
Even if they're on the other side of the planet,
00:00:22,380
even if they have a lot more money than we do,
00:00:24,690
we can still interact with them.
00:00:27,070
We can still compete with them on engagement.
00:00:30,470
They're inside of our world.
00:00:32,280
We have a mimetic machine in our pocket
00:00:34,342
where all of these people exist.
00:00:43,680
So, what is mimetic desire?
00:00:46,410
Mimetic desire means that we're adopting
00:00:48,470
another person's desire as our own,
00:00:51,260
usually without even realizing that we're doing it.
00:00:55,090
So, social media has given us millions of mimetic models
00:00:59,690
that we now have to contend with.
00:01:2,360
Some people have went from having 10 mimetic models
00:01:4,830
to now having a million,
00:01:6,640
and we haven't quite come to grips as a culture
00:01:10,150
with what that means for our mental and emotional health.
00:01:16,100
There are two kinds of mimetic models.
00:01:19,340
The first kind is called an external mediator of desire.
00:01:24,360
These are models that are outside of our world;
00:01:27,370
whether because they exist in a different social sphere
00:01:30,710
there's no possibility of us coming into contact with them
00:01:34,470
and certainly not becoming rivals with them.
00:01:37,850
They're in some sense, outside of our world of desire,
00:01:41,390
outside of our world of competition.
00:01:43,950
Now, these external models of desire
00:01:46,300
can be real, or they can be fictional.
00:01:50,530
The other kind of model is inside of our world
00:01:54,230
called internal mediators of desire.
00:01:57,320
These are people that we do come into contact with,
00:02:0,214
and there is a possibility of conflict
00:02:3,730
or rivalry with these people.
00:02:6,630
These are people that are in our family;
00:02:8,276
these are people in our workplace;
00:02:10,540
these are people that could even be our friends.
00:02:13,740
It's easier to compare ourselves to them.
00:02:16,780
These are the kinds of people that we look to as benchmarks,
00:02:20,470
and we're far more likely to be envious
00:02:23,910
of somebody that we went to high school with
00:02:25,900
who now has a great job and a beautiful spouse,
00:02:29,570
than we are to be envious
00:02:31,680
of the richest person in the world.
00:02:35,440
The danger with external mediators of desire,
00:02:39,070
with keeping up with people that are very successful,
00:02:42,491
with people that have modeled a certain kind of lifestyle,
00:02:45,790
is that there's no end to that process.
00:02:50,050
All desire is a form of transcendence.
00:02:54,330
We desire to go beyond the boundaries,
00:02:56,720
to go just over the mountain,
00:02:58,700
to be the kind of person
00:03:1,010
that we don't feel that we currently are.
00:03:4,330
Having positive models of desire to emulate
00:03:7,480
is a very good thing.
00:03:8,530
It's important to have people that model virtues
00:03:12,370
and goodness that we would like,
00:03:15,990
but we have to understand the limitations of any model.
00:03:19,211
And understanding how the dynamic
00:03:21,950
between us and our models changes in that scenario
00:03:25,400
is really, really important.
00:03:27,170
It's also important to understand
00:03:28,510
when somebody is an internal model of desire to us
00:03:32,300
because, in that case, we have to have boundaries.
00:03:36,950
All desire comes from us feeling like we lack something,
00:03:41,860
and that can bring us into a dangerous, vicious cycle
00:03:46,010
because there will always be another model to find.
00:03:50,460
We have to choose our models wisely.
00:03:52,520
We also have to know when the model
00:03:55,560
is inflaming us with the desire
00:03:57,460
for something that's gonna bring real fulfillment
00:04:0,370
or whether it's going to bring a dopamine hit
00:04:3,700
or allow us to fantasize about a life
00:04:6,750
that we'll probably never have.
00:04:8,950
And even if we did have,
00:04:10,090
it would probably make us miserable.
00:04:12,980
All you need to do is go on Instagram
00:04:14,620
and spend five minutes,
00:04:15,720
and you see lifestyles modeled,
00:04:18,126
you see vacation destinations modeled, fashions,
00:04:22,000
manners of speech, ways of engagement,
00:04:24,720
ways of speaking, political preferences.
00:04:27,790
All of these desires are modeled for us 24 hours a day,
00:04:31,620
billions of them, and we need to understand
00:04:35,067
the mimetic landscape of social media
00:04:38,330
or else we'll become totally controlled by it.
00:04:41,580
- Get smarter, faster
00:04:43,040
with videos from the world's biggest thinkers.
00:04:45,490
And to learn even more from the world's biggest thinkers,
00:04:48,130
get Big Think+ for your business.