Summary
This downloadable PDF lesson plan for English teachers introduces B2 students to social media marketing. This engaging ESL class material covers key vocabulary, grammar, and communication skills for business English. This B2 business English lesson plan equips students to discuss social media marketing with confidence.
Activities include a vocabulary matching game, a listening gap-fill with a marketing expert, and a reading comprehension task about a successful bakery's strategy. Students then practice using first and second conditionals to talk about future plans. The lesson culminates in a practical role-play where students design and present a social media campaign for a small business, using newly learned phrases.
Activities
- Warm-up and vocabulary building: Students begin by discussing their favorite small businesses and their social media habits. They then match essential marketing terms like "target audience" and "ROI" with their definitions to build a solid foundation for the lesson.
- Listening and reading comprehension: Students sharpen their listening skills with a gap-fill exercise featuring a marketing expert. Afterwards, they read a case study about a local bakery's viral success and answer questions to analyze its effective strategy.
- Grammar and speaking practice: The lesson focuses on using first and second conditionals to discuss potential marketing outcomes. It culminates in a collaborative speaking task where students role-play as consultants, creating a social media launch plan for a new business.
Vocabulary focus
This lesson focuses on essential business English vocabulary for social media marketing. Students will learn and practice key terms such as 'target audience,' 'engaging content,' 'online presence,' 'return on investment (ROI),' 'brand awareness,' and 'call to action (CTA).' The vocabulary is integrated into reading, listening, and speaking activities to ensure practical understanding and use in strategic discussions.
Grammar focus
The grammar point is dedicated to first and second conditionals, which are crucial for discussing marketing strategies and potential outcomes. Students learn to use the first conditional (if + present, will + infinitive) for realistic plans and the second conditional (if + past, would + infinitive) for hypothetical situations. A targeted exercise helps them practice forming these structures in relevant business contexts.
