Summary
This ESL lesson for B2 English students explores Social media marketing. Using a real audio as the basis for discussion, students develop listening comprehension, vocabulary, and grammar skills across a 90-minute class.
The grammar focus is Comparing past and present using different tenses. Key vocabulary includes transformed (verb), reach a wide audience (phrase), huge budget (phrase) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You are in a meeting presenting a simple social media strategy to a client or your boss..
Activities
- A warm-up discussion to activate prior knowledge and get students thinking about the topic before listening.
- Comprehension exercises based on the audio to check understanding of the main ideas and key details.
- A grammar focus on Comparing past and present using different tenses. To discuss change over time, we often use a mix of tenses. The Present Perfect ('has transformed') is perfect for introducing a change that started in the past and is still relevant now.
- Vocabulary expansion with advanced expressions related to Social media marketing not found in the source material.
- Practical English phrases for You are in a meeting presenting a simple social media strategy to a client or your boss., with exercises to practise using them naturally.
- A speaking task where students role-play a real-world scenario, applying vocabulary and phrases from the lesson.
Vocabulary focus
The vocabulary section introduces B2-level words and phrases related to Social media marketing. Key terms include transformed (verb), reach a wide audience (phrase), huge budget (phrase), online presence (phrase), engaging content (phrase). Students practise using these terms in context through exercises drawn from the source material.
Grammar focus
This lesson focuses on Comparing past and present using different tenses. To discuss change over time, we often use a mix of tenses. The Present Perfect ('has transformed') is perfect for introducing a change that started in the past and is still relevant now.
