Summary
This downloadable PDF lesson plan for English teachers explores the rise of Temu. This ESL class material uses a video and business vocabulary to spark discussion on e-commerce, competition, and consumerism, suitable for a C1-level English class.
This C1-level ESL lesson helps students discuss the business strategies of e-commerce giants like Temu. Activities include a warm-up on shopping habits, vocabulary matching, a two-part video comprehension exercise, and a grammar section on describing market trends. The lesson culminates in a role-playing activity where students develop a strategy for a small business to compete against a massive online retailer, using the language and concepts they've learned.
Activities
- Students begin by discussing their personal online shopping habits and their perceptions of low-cost e-commerce platforms like Temu, activating relevant vocabulary and preparing them for the lesson's main topic.
- Based on a video about Temu's explosive growth, this activity includes general comprehension questions and a detailed listening task, challenging students to understand key business concepts and figures.
- Learners engage in a group role-play, acting as consultants for a small business. They must use the lesson's vocabulary and grammar to create a strategy to compete with a low-price giant like Temu.
Vocabulary focus
This lesson focuses on business and e-commerce terminology. Key terms include user base, to gain ground, omnipresence, deep pockets, value proposition, and fledgling company. Students also practice idiomatic phrases such as to make one's mark, to set oneself apart, and to have cash to burn.
Grammar focus
The grammar section focuses on dynamic verbs used to describe business trends and changes. Students will practice using verbs like to overtake, to boost, to halve, and to crest to accurately describe shifts in market value, delivery times, and competitive positions in a business context.
