Summary
This B2 business English lesson focuses on the success of the e-commerce platform Vinted. Students begin with a warm-up discussion about second-hand shopping, then learn key business vocabulary. They watch a video about Vinted's rise and answer comprehension questions. The lesson includes practice with business phrases, a grammar focus on describing trends, and culminates in a discussion about business models and a creative role-play where students pitch their own startup idea.
Activities
- Warm-up and vocabulary: Students begin by discussing their experiences with the second-hand economy. They then learn and practice key business terms like 'startup,' 'viable,' and 'ecosystem' through a matching exercise to prepare for the video topic.
- Video comprehension: Based on a video about the second-hand clothing platform Vinted, students will answer comprehension questions that explore its business model, growth drivers, shipping logistics, and long-term goals for success.
- Business phrases and role-play: Students complete sentences using common business phrases like 'capitalize on trends' and 'achieve long-term goals.' The lesson concludes with a creative role-play where they pitch their own e-commerce startup to investors.
Vocabulary focus
The lesson introduces essential business and economic vocabulary. Key terms include words for business development like 'startup,' 'thrive,' and 'viable,' as well as strategic concepts such as 'dominate,' 'capitalize on,' and 'ecosystem.' Phrases for describing success like 'create a new market' and 'a generational shift' are also practiced, providing students with the language to discuss modern business trends.
Grammar focus
The grammar section concentrates on using the Present Perfect and Present Continuous tenses to accurately describe business performance and market trends. Students will learn when to use the Present Perfect for recent changes (e.g., 'The market has boomed') and the Present Continuous for current, active trends (e.g., 'We are showing strong growth'), solidifying their understanding through a gap-fill exercise.
