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The Labubu craze

Explore viral trends and the Labubu craze in this B1 ESL lesson. Discuss fads, scarcity, marketing, practice present continuous, and design your own viral toy.

B1 Lifestyle Business Video
The Labubu craze

Summary

This downloadable PDF lesson plan for English teachers explores viral trends through the Labubu craze, offering timely and engaging material for B1 ESL learners. Students will discuss fads, scarcity, and marketing, practicing essential vocabulary and grammar. The lesson includes a warm-up, vocabulary matching, video comprehension, grammar practice focusing on the present continuous for trends, and culminates in a creative group speaking activity where students design and pitch their own viral toy.

Activities

  • Students begin by discussing personal collections and the concept of a 'craze,' activating their prior knowledge on the topic of fads and viral products before diving into the specific vocabulary.
  • A vocabulary matching exercise introduces key terms like 'craze,' 'resale site,' and 'get your hands on,' which are then reinforced through a video about the Labubu trend and a fill-in-the-blanks practice.
  • The grammar focus clarifies the use of the present continuous for describing ongoing trends, contrasting it with the present simple for facts, followed by a targeted practice exercise to solidify understanding.
  • The lesson concludes with a dynamic group speaking task where students act as a marketing team to create and present their own viral collectible, using the new vocabulary and grammar in a practical context.

Vocabulary focus

This lesson focuses on vocabulary related to trends, consumerism, and scarcity. Key terms include: craze, to fetch (a price), resale site, to get your hands on, to flaunt, sold out, to strike out, and to take a shot at. These words and phrases empower students to discuss popular products and marketing phenomena.

Grammar focus

The primary grammar point is the use of the present continuous to describe current and developing trends (e.g., "People are going crazy for..."). This is contrasted with the present simple for expressing general facts or habits, helping students differentiate between temporary situations and permanent truths.

PDF downloads

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