This lesson plan for English teachers helps C1 students master the language for presenting a competitive analysis. This ESL class material provides a comprehensive business English lesson on strategy, vocabulary, and advanced grammar.
This C1 lesson plan guides students through the process of analyzing and presenting business competition. Activities include a warm-up discussion on rival companies, key vocabulary matching, and a listening gap-fill based on a strategic debrief. Students practice advanced comparatives, analyze a reading text about market disruption, and learn useful presentation phrases. The lesson culminates in a practical role-play where students present their findings in a simulated strategy meeting, applying all the language learned.
Activities
- A warm-up discussion to activate prior knowledge and get students thinking about the topic before watching or reading.
- Comprehension exercises based on the article to check understanding of the main ideas and key details.
- A grammar focus on Advanced comparatives with modifiers. At a C1 level, simple comparisons like 'bigger than' or 'more expensive than' are not enough. To express nuanced differences, we use modifiers.
- Vocabulary expansion with advanced expressions related to Business strategy not found in the source material.
- Practical English phrases for Presenting findings and making strategic recommendations in a business meeting., with exercises to practise using them naturally.
- A speaking task where students role-play a real-world scenario, applying vocabulary and phrases from the lesson.
Vocabulary focus
The vocabulary section introduces C1-level words and phrases related to Business strategy. Key terms include market strategy (noun phrase), rival (noun), customer retention (noun phrase), pricing model (noun phrase), reassess (verb). Students practise using these terms in context through exercises drawn from the source material.
Grammar focus
This lesson focuses on Advanced comparatives with modifiers. At a C1 level, simple comparisons like 'bigger than' or 'more expensive than' are not enough. To express nuanced differences, we use modifiers.
Competitive analysis presentations
