Summary
Delve into the fascinating evolution of social media marketing, comparing its early days with today's sophisticated strategies. This lesson uses a real article to explore how brands and individuals navigate the ever-changing digital landscape, providing you with the language to discuss these transformations.
Vocabulary
Students will expand their lexicon with essential terms such as to gain traction, to resonate with an audience, and a paradigm shift. You'll also learn extended vocabulary including to go viral, engagement rate, and user-generated content (UGC).
Grammar
The grammar focus is the passive voice for describing processes. This is particularly useful for discussing how marketing strategies are implemented and how content is created and shared, especially when the action is more important than who performs it.
Practical English
Develop your ability to brainstorm ideas for a social media campaign with useful phrases like How about we explore the idea of...? and my only hesitation is.... You'll practise suggesting new ideas, building on others' suggestions, and politely expressing concerns.
Discussion
The lesson concludes with an opportunity to discuss your own ideas and opinions on social media marketing, applying the language and concepts you've learned throughout the activities.
Reading
You'll engage with an authentic article that provides insights into the changing landscape of social media marketing, offering a solid foundation for understanding the topic and its nuances.
