Summary
This ESL lesson for B2 English students explores Brand management. Using a real article as the basis for discussion, students develop reading and listening comprehension, vocabulary, and grammar skills across a 90-minute class.
The grammar focus is Comparatives and Superlatives. Key vocabulary includes brand identity (noun phrase), target audience (noun phrase), competition (noun) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: Discussing a new marketing strategy in a team meeting..
Activities
- A warm-up discussion to activate prior knowledge and get students thinking about the topic before watching or reading.
- Comprehension exercises based on the article to check understanding of the main ideas and key details.
- A grammar focus on Comparatives and Superlatives. In business, we constantly compare products, services, and companies. We use comparative adjectives to compare two things (e.
- Vocabulary expansion with advanced expressions related to Brand management not found in the source material.
- Practical English phrases for Discussing a new marketing strategy in a team meeting., with exercises to practise using them naturally.
- A speaking task where students role-play a real-world scenario, applying vocabulary and phrases from the lesson.
Vocabulary focus
The vocabulary section introduces B2-level words and phrases related to Brand management. Key terms include brand identity (noun phrase), target audience (noun phrase), competition (noun), positioning strategy (noun phrase), unique selling proposition (noun phrase). Students practise using these terms in context through exercises drawn from the source material.
Grammar focus
This lesson focuses on Comparatives and Superlatives. In business, we constantly compare products, services, and companies. We use comparative adjectives to compare two things (e.
