Business strategy: discussing focus and adaptation

Summary

This 90-minute ESL lesson for B2 learners explores Business strategy: discussing focus and adaptation through a real video. Across 9 interactive exercises, you'll develop listening comprehension, vocabulary, speaking skills — all built around authentic English content.

What you'll practise:

• 5 key vocabulary items with definitions and usage notes
• Gap-fill and cloze exercises to test vocabulary in context
• Matching exercise to connect terms with their meanings

Lesson activities (9 exercises)

Each exercise builds on the previous one. Work through them in order for the best learning experience.

1. Warm-up — Discussion questions to activate what you already know about the topic.
2. Watch — Watch the video and note the main arguments and examples.
3. Comprehension — Answer questions to check your understanding of the main ideas and supporting details.
4. Vocabulary — Learn key words and expressions from the video, with definitions and usage notes.
5. True / False — Test your detailed understanding — decide if each statement matches the source.
6. Fill the gaps — Complete sentences with the correct vocabulary. Drag and drop or type your answers.
7. Multiple choice — Choose the correct answer from four options — testing comprehension and language use.
8. Matching — Connect words, phrases, or concepts to their correct counterparts.
9. Discussion — Reflect on the topic and share your opinions using the language you've learned.

Vocabulary

This lesson introduces 5 key terms drawn directly from the video:

• To corner the market — to gain control of a particular area of business, making it difficult for competitors to succeed.
• To put all your eggs in one basket — to risk everything on the success of one plan or venture.
• Core competency — a specific skill or area of expertise that gives a company its main competitive advantage.
• To ramp up production — to significantly increase the rate or volume of manufacturing.
• To stay ahead of the curve — to be more innovative and proactive than your competitors by anticipating future trends.

Grammar

This lesson includes a grammar focus with clear explanations and practice exercises.