Summary
This ESL lesson for C1 English students explores Influencer marketing. Using a real audio as the basis for discussion, students develop listening comprehension, vocabulary, and grammar skills across a 90-minute class.
The grammar focus is Using cleft sentences for emphasis (What... is/are...; It... that...). Key vocabulary includes undeniable (adjective), to morph into (phrasal verb), to sway (verb) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: In a marketing meeting, you need to question a proposed strategy or analyze its potential weaknesses without being too direct or negative..
Activities
- A warm-up discussion to activate prior knowledge and get students thinking about the topic before listening.
- Comprehension exercises based on the audio to check understanding of the main ideas and key details.
- A grammar focus on Using cleft sentences for emphasis (What... is/are...; It... that...). Cleft sentences are used to emphasize a particular part of a sentence. 'Cleft' means 'split'—we split a normal sentence into two clauses to give one part more importance.
- Vocabulary expansion with advanced expressions related to Influencer marketing not found in the source material.
- Practical English phrases for In a marketing meeting, you need to question a proposed strategy or analyze its potential weaknesses without being too direct or negative., with exercises to practise using them naturally.
- A speaking task where students role-play a real-world scenario, applying vocabulary and phrases from the lesson.
Vocabulary focus
The vocabulary section introduces C1-level words and phrases related to Influencer marketing. Key terms include undeniable (adjective), to morph into (phrasal verb), to sway (verb), perceived authenticity (noun phrase), fleeting (adjective). Students practise using these terms in context through exercises drawn from the source material.
Grammar focus
This lesson focuses on Using cleft sentences for emphasis (What... is/are...; It... that...). Cleft sentences are used to emphasize a particular part of a sentence. 'Cleft' means 'split'—we split a normal sentence into two clauses to give one part more importance.
