Summary
This ESL lesson for B2 English students explores Business strategy, branding. Using a real video as the basis for discussion, students develop reading and listening comprehension, vocabulary, and grammar skills across a 90-minute class.
The grammar focus is Gerunds (-ing) and Infinitives (to + verb). Key vocabulary includes reinforce (verb), raking in (phrasal verb), slumped (verb) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You are in a business meeting discussing a new strategy. You need to express your opinion, agree, disagree, and speculate about the future..
Activities
- A warm-up discussion to activate prior knowledge and get students thinking about the topic before watching or reading.
- Comprehension exercises based on the video to check understanding of the main ideas and key details.
- A grammar focus on Gerunds (-ing) and Infinitives (to + verb). In English, when one verb follows another, the second verb must be in either the gerund (-ing) form or the infinitive (to + verb) form. The choice depends on the first verb.
- Vocabulary expansion with advanced expressions related to Business strategy, branding not found in the source material.
- Practical English phrases for You are in a business meeting discussing a new strategy. You need to express your opinion, agree, disagree, and speculate about the future., with exercises to practise using them naturally.
- A speaking task where students role-play a real-world scenario, applying vocabulary and phrases from the lesson.
Vocabulary focus
The vocabulary section introduces B2-level words and phrases related to Business strategy, branding. Key terms include reinforce (verb), raking in (phrasal verb), slumped (verb), stale (adjective), revitalized (verb). Students practise using these terms in context through exercises drawn from the source material.
Grammar focus
This lesson focuses on Gerunds (-ing) and Infinitives (to + verb). In English, when one verb follows another, the second verb must be in either the gerund (-ing) form or the infinitive (to + verb) form. The choice depends on the first verb.
