Summary
This ESL lesson for B2 English students explores Market research interviews. Using a real audio as the basis for discussion, students develop listening comprehension, vocabulary, and grammar skills across a 90-minute class.
The grammar focus is Forming polite indirect questions. Key vocabulary includes elicit (verb), insight (noun), open-ended questions (noun phrase) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You are conducting a market research interview. You need to introduce the topic, ask questions, encourage the participant to give more detail, and conclude the interview politely..
Activities
- A warm-up discussion to activate prior knowledge and get students thinking about the topic before listening.
- Comprehension exercises based on the audio to check understanding of the main ideas and key details.
- A grammar focus on Forming polite indirect questions. In professional and formal situations, we often use indirect questions to sound more polite. Instead of asking a direct question like 'What is the price?
- Vocabulary expansion with advanced expressions related to Market research interviews not found in the source material.
- Practical English phrases for You are conducting a market research interview. You need to introduce the topic, ask questions, encourage the participant to give more detail, and conclude the interview politely., with exercises to practise using them naturally.
- A speaking task where students role-play a real-world scenario, applying vocabulary and phrases from the lesson.
Vocabulary focus
The vocabulary section introduces B2-level words and phrases related to Market research interviews. Key terms include elicit (verb), insight (noun), open-ended questions (noun phrase), leading questions (noun phrase), unbiased (adjective). Students practise using these terms in context through exercises drawn from the source material.
Grammar focus
This lesson focuses on Forming polite indirect questions. In professional and formal situations, we often use indirect questions to sound more polite. Instead of asking a direct question like 'What is the price?
