Product demos: using persuasive language

Product demos β€” a B2 English lesson. Practise using persuasive modal verbs and expand your vocabulary for effective business presentations.

Product demos: using persuasive language

Summary

This ESL lesson for B2 English students explores Business presentations. Using a real audio as the basis for discussion, students develop listening comprehension, vocabulary, and grammar skills across a 90-minute class.

The grammar focus is Persuasive modal verbs (can, could, will, would, should). Key vocabulary includes streamline (verb), intuitive (adjective), robust (adjective) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You are giving a product demo and need to guide your audience, handle questions, and transition between different parts of the presentation..

Activities

Vocabulary focus

The vocabulary section introduces B2-level words and phrases related to Business presentations. Key terms include streamline (verb), intuitive (adjective), robust (adjective), scalable (adjective), seamless integration (noun phrase). Students practise using these terms in context through exercises drawn from the source material.

Grammar focus

This lesson focuses on Persuasive modal verbs (can, could, will, would, should). In a business context, especially during a sales presentation, it's important to sound persuasive without being aggressive or making promises you can't keep. Modal verbs are perfect for this.

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Product demo presentations for clients
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