Summary
Want to master the art of presenting new products or services? This lesson, based on a fascinating article, focuses on the persuasive language you need to convince your audience. You'll learn how to clearly articulate value and handle tough questions with confidence, making your next product demonstration a success.
Vocabulary
Students will encounter key business expressions like to get buy-in from (someone), a game-changer, and value proposition. You'll also learn how to effectively walk someone through something and address a pain point, crucial skills for any successful product demo.
Grammar
The grammar focus is on using modal verbs for persuasion. This section explains how to employ modals to present possibilities and suggest benefits, making your message both convincing and professional without over-promising.
Practical English
This section teaches essential phrases for handling questions after a presentation. You'll practise acknowledging questions politely with phrases like That's a great question. Let me break that down for you. and confirming understanding with If I'm understanding you correctly, you're asking about....
Discussion
There's an engaging discussion activity where you can put your new persuasive language skills into practice. You'll have the chance to share your opinions and strategies for delivering impactful product demonstrations.
Reading
The lesson includes a reading passage, adapted from the article, to further explore the topic of effective product demonstrations. This will help you consolidate new vocabulary and comprehension.
