Retail secrets: discussing business strategy and pricing

Retail secrets β€” a B2 English lesson. Practise using causative verbs and expand vocabulary around business and shopping.

Retail secrets: discussing business strategy and pricing

Summary

This ESL lesson for B2 English students explores Retail business strategy. Using a real video as the basis for discussion, students develop reading and listening comprehension, vocabulary, and grammar skills across a 90-minute class.

The grammar focus is Causative Verbs (make, let, have, get, help). Key vocabulary includes retailer (noun), revenue (noun), merchandise (noun) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You are talking with a friend about something you or they recently bought. You need to express your opinion on its price and quality..

Activities

Vocabulary focus

The vocabulary section introduces B2-level words and phrases related to Retail business strategy. Key terms include retailer (noun), revenue (noun), merchandise (noun), surplus (noun), anchor (verb). Students practise using these terms in context through exercises drawn from the source material.

Grammar focus

This lesson focuses on Causative Verbs (make, let, have, get, help). Causative verbs are used to show that one person or thing causes another person or thing to do something. The grammar structure changes depending on the verb.

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