Summary
Have you ever noticed how certain foods suddenly become incredibly popular? This lesson explores the dynamic world of food trends and marketing, focusing on the recent 'protein boom'. Through an engaging video, you'll discover the forces driving these shifts and consider their broader impact on consumers and the industry.
Vocabulary
Students will expand their lexicon with key expressions such as to jump on the bandwagon, to cater to (a demand/audience), and health-conscious. You'll also learn how to discuss consequences with to have a knock-on effect and market strategies using to tap into a market.
Practical English
This section focuses on equipping you with the language to discuss market dynamics and consumer behaviour. You'll practise talking about how businesses tap into a market, cater to a demand, and how trends can have a knock-on effect across the industry.
Discussion
Engage in a lively discussion about the video's content and your own experiences with food trends. You'll have the opportunity to share opinions, analyse marketing strategies, and debate the future of the food industry.
