Viral marketing: analyzing a brand's success

Summary

This 90-minute ESL lesson for B2 learners explores Viral marketing: analyzing a brand's success through a real video. Across 9 interactive exercises, you'll develop listening comprehension, vocabulary, speaking skills — all built around authentic English content.

What you'll practise:

• 5 key vocabulary items with definitions and usage notes
• Gap-fill and cloze exercises to test vocabulary in context
• Matching exercise to connect terms with their meanings

Lesson activities (9 exercises)

Each exercise builds on the previous one. Work through them in order for the best learning experience.

1. Warm-up — Discussion questions to activate what you already know about the topic.
2. Watch — Watch the video excerpt from 3:15 to 7:00. Focus on the main ideas, key vocabulary, and examples.
3. Comprehension — Answer questions to check your understanding of the main ideas and supporting details.
4. Vocabulary — Learn key words and expressions from the video, with definitions and usage notes.
5. True / False — Test your detailed understanding — decide if each statement matches the source.
6. Fill the gaps — Complete sentences with the correct vocabulary. Drag and drop or type your answers.
7. Multiple choice — Choose the correct answer from four options — testing comprehension and language use.
8. Matching — Connect words, phrases, or concepts to their correct counterparts.
9. Discussion — Reflect on the topic and share your opinions using the language you've learned.

Vocabulary

This lesson introduces 5 key terms drawn directly from the video:

• tap into (a market/an emotion) — to access or make a connection with a large or powerful resource, such as a new group of customers or a strong feeling
• cult following — a small but very dedicated and enthusiastic group of fans for a particular brand, artist, or product
• generate buzz — to create a lot of excitement, discussion, and attention around something, especially before it is released
• word-of-mouth — information or recommendations passed from person to person in conversation
• brand perception — the collection of thoughts, feelings, and expectations that consumers have about a particular brand

Grammar

This lesson includes a grammar focus with clear explanations and practice exercises.