Summary
This 60-minute ESL lesson for B2 learners explores The IKEA effect: discussing business strategy and consumer psychology through a real video. Across 6 interactive exercises, you'll develop listening comprehension, vocabulary, speaking skills — all built around authentic English content.
What you'll practise:
- 5 key vocabulary items with definitions and usage notes
Lesson activities (6 exercises)
Each exercise builds on the previous one. Work through them in order for the best learning experience.
- Warm-up — Discussion questions to activate what you already know about the topic.
- Watch — Watch the video and note the main arguments and examples.
- Comprehension — Answer questions to check your understanding of the main ideas and supporting details.
- Vocabulary — Learn key words and expressions from the video, with definitions and usage notes.
- True / False — Test your detailed understanding — decide if each statement matches the source.
- Discussion — Reflect on the topic and share your opinions using the language you've learned.
Vocabulary
This lesson introduces 5 key terms drawn directly from the video:
- To gain a competitive edge — to achieve an advantage over other companies, often by offering better value, quality, or a unique experience.
- To buy into (an idea/concept) — to fully believe in and accept a plan or philosophy.
- A captive audience — a group of people who cannot leave a particular place and are therefore forced to listen to or watch something.
- By design — done intentionally; on purpose, not by accident.
- The customer journey — the complete experience a customer has with a company, from first hearing about it to making a purchase and beyond.
Grammar
This lesson includes a grammar focus with clear explanations and practice exercises.
