Public relations: writing effective press releases

Public relations β€” a B2 English lesson. Practise the passive voice and expand vocabulary around professional communication and media outreach.

Public relations: writing effective press releases
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Summary

This ESL lesson for B2 English students explores Business communication. Using a real audio as the basis for discussion, students develop listening comprehension, vocabulary, and grammar skills across a 90-minute class.

The grammar focus is The passive voice. Key vocabulary includes press release (noun), media outreach (noun), headline (noun) and more, all drawn directly from the source material. The practical English section gives students useful phrases for real-life situations: You are writing a press release or making a formal announcement about your company..

Activities

Vocabulary focus

The vocabulary section introduces B2-level words and phrases related to Business communication. Key terms include press release (noun), media outreach (noun), headline (noun), lead paragraph (noun), boilerplate (noun). Students practise using these terms in context through exercises drawn from the source material.

Grammar focus

This lesson focuses on The passive voice. In professional writing like press releases, we often use the passive voice to sound more objective and formal. It focuses on the action or the result, rather than who performed the action.

CTA Image
Writing press releases and media statements
Access lesson

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